AI Insights · Timothy · July 2025
Top 5 Music & Audio Apps in New Zealand Q2 2025: Unified Platform
Explore the performance trends of the top music and audio apps in New Zealand during Q2 2025, with insights from Sensor Tower.
During the second quarter of 2025, the top music and audio applications in New Zealand displayed varied performance trends across a unified platform, combining both iOS and Android data. Here’s a closer look at how each app fared:
Spotify: Music and Podcasts saw a consistent level of weekly downloads, averaging around 4.8K. The app's revenue peaked at approximately $35K in early April, with a slight decline towards the end of the quarter, settling at about $29K. Active users fluctuated, peaking at nearly 893K in mid-June, indicating strong engagement throughout the quarter.
Music Player & MP3 - MMusic experienced a notable drop in weekly downloads from 4.9K at the start of April to just 220 by late June. Active users also decreased, ending the quarter at around 2.7K, following a peak of 5.2K in early April. Revenue was negligible, with a brief rise in mid-April.
JBL Headphones maintained a steady download rate, averaging about 2.7K weekly, with a peak of 3.1K in late June. Active users initially declined but recovered to approximately 13.4K by the end of June, demonstrating a resurgence in user engagement.
Tunecho music-Play offline showed an increase in weekly downloads, reaching 3K in early May, before fluctuating throughout the quarter. Active users grew steadily, peaking at over 6K in late June, reflecting a positive trend in user retention.
Music Player & MP3 - DDMusic had a consistent download rate, with a slight increase towards the end of the quarter to 1.3K. Active users remained stable, with a slight rise to 8.2K by the quarter’s end.
These insights, sourced from Sensor Tower, provide a snapshot of the music and audio app market in New Zealand. For more detailed analysis, visit Sensor Tower's platform.